This Autumn, Pharrell Williams and adidas debut Hu, a collection of shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and colour.
‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’
Releasing in 5 new colorways: scarlet, black, sharp blue, green, and tangerine. The shoes feature adidas Primeknit ™uppers, energy-returning white adidas Boost™midsoles, and a breakthrough lacing system in which laces are woven through the stabilizer of the shoe’s cage, offering both support and freedom. The shoe also boasts an internal toe cap for a unique shape and a new modernized curved collar.
Each color is printed with its own split slogan, such as “Hu Race,” “Human Species,”or “Hue Man.” Instantly eye-catching with their bold visual language, these pieces form the foundation of the adidas Originals = PHARRELL WILLIAMS wardrobe for the coming season.
adidas Originals = PHARRELL WILLIAMS Hu launches on Thursday, 29 September 2016 and the release will take place through an online raffle system, with tickets being drawn at random from entries on www.area3.co.za.
Retail Price price of R3999.00.
Consumers are able to sign up to stand an opportunity to win a chance to purchase a pair of the adidas Originals = PHARRELL WILLIAMS Hu from 12:00 on Monday the 26th of September until 12h:00 on Wednesday the 28th of September 2016 on www.area3.co.za. The raffle winners will be notified via telephone between 08:00 and 17:00 on Thursday the 29th of September 2016 and will be invited to come to the store that they signed up for in person to purchase the pair between 12:00 on Thursday29th September until 17:00 on Saturday the 1st of October 2016. T&C’s apply.